The amazing aspect of the Sales Engine program is the enormous AWARENESS it creates around your key metrics. Marketing agencies give you a bunch of metrics that, for the most part, don't say anything about your actual results.
For example, by knowing the average number of first-time callers your business receives each month and exactly how many phone opportunities you are missing, as well as your cost-per-lead and cost-per-sale, you'll likely grow double digits by taking action on these metrics. Excitingly, there are many changes you can make to your business before spending a dollar on advertising!